Date: 11 January 2023
Fees: RM790.00 nett / 5 credits
Venue: Hotel Armada Petaling Jaya
Develop Your Digital Transformation Strategies For Sustainable Business Growth (Digital marketing is just part of the entire Digital transformation)
INTRODUCTION AND OBJECTIV
This program aims to provide participants with a clearer understanding of how crucial the Digital Transformation (DT) affect the business continuity, the needs for immediate actions to enhance productivity and efficiency, and what businesses really need to do for DT. The program also exposes the relationships among IIoT (Industrial Internet of Things), Digital Transformation and Industrial Revolution 4.0 (I.R. 4.0).
Is DT merely shifting from paper to paperless? You may have done your online shop and now working efficiently, congratulation! However, due to the rapid change in market demands, is there a need to capture the ‘Online Merge Offline’ (OMO) market now? For example, the tours and travelling industry, nowadays most people will not only pre-plan their journey online but also pre-book or purchase of the souvenirs.
It is imperative that business owners need to have a DT road map to properly implement this important task. You may be worried about the DT cost, or you may not possess adequate IT skills and you are involved in conventional industry instead of emerging industry. As you also know, the wind of change for business already started, and we need to embrace and overcome the DT challenges. Let us gain better clarity about these concerns through this workshop.
Look at the bright side, with efficient digitalization and digitization it will have savings in many areas and allow businesses to operate 24/7 worldwide. Most online also come with real-time payment which will enhance business cash flow position. However, we need to admit that online reach out may be many folds more than the physical retail shopfront but the sales conversion rate is also much lesser. Most of the time, the people that visit the physical shop are those with purchase motive in mind, hence, the sales conversion rate is higher.
As the wind of change already started, please act now before it is too late. DT is the vehicle which can drive business performance, let’s learn DT at the right venue, right path and right time. Act now!
HOW WILL YOU BENEFIT:
- Discover the key drivers for the Digital Economy and the common misconceptions
- Apply PESTEL Analysis to assess the macro business environment
- Apply Porter’s 5 Forces Analysis to assess the 5 key competitive forces in the related industry
- Apply SWOT Analysis to identify business core competencies
- Set DT goals in the SMART (Specific, Measurable, Attainable, Realistic, Timely) way
- Identify the key elements of the DT framework and design your own DT roadmap
- Apply some essential tools and tips for DT strategies implementation
METHODOLOGY:
Remote online training or physical class, lecture, role-play, practical exercises, case studies
WHO SHOULD ATTEND:
- Business Owners, CEOs and Directors
- CFO, COO, General managers and all head of the department
- All level of managers and executives
- Suitable for the following Industries: Manufacturing, Services, Retail, Trading, Processing, Construction, Logistic and Transportation, Information Technologies, Hospitality and International Businesses.
COURSE OUTLINE
9.00 am to 10.30 am:
Module 1: THE EMERGENCE OF DIGITAL ECONOMY AND DIGITAL TRANSFORMATION
- Relationship among and Industrial Revolution 4.0 (IR 4.0), IIoT (Industrial internet of things), digital transformation
- Case study, integrated manufacturing, trading and service
- PESTEL analysis
- Portal 5 forces analysis.
- Common challenges and issues in DT journey.
10.30 am to 10.45 am: Break
10.45 am to 1.00 pm:
Module 2: DESIGN DIGITAL TRANSFORMATION FRAMEWORK
- SWOT analysis and business core value enhancement
- DT goal setting and establishing top-level management commitment
- Alignment of business vision and mission encompassing DT goal
- Design your DT road map.
2.00 pm to 3.30 pm:
Module 3: DIGITAL TRANSFORMATION IMPLEMENTATION STRATEGIES
- Essence of Project Management and Resources allocation
- Scout the “off-the-shelf” software/ tools or custom-made software that suit your DT goals
- Security controls, standards, policies and procedures
- Identify the appropriate communication and training needs
- Monitoring and review
3.30 pm to 3.45 pm: Break
3.45 pm to 5.00 pm:
Module 4: Thinking without the box?
- Risks register and contingency plan
- Government efforts and incentives
- Q and A
Trainer’s Profile:
Ms. LC Wan received her Bachelor of Science Degree (Honours) in Biochemistry from National University of Malaysia (U.K.M.). and Graduate Certificate in Business Administration from Charles Sturt University (Australia). With the analytical skills, researcher’s mindset and business management acumens, she gained from the courses coupled with her inborn interpersonal and communications skills rooted from her passion in connecting with people enable her to perform efficient and effective communications, management and problem solving, in her 21 years career in the printing industry, covering both Production and Sales & Marketing functions.
Besides being the leader of the Sales & Marketing Department, a Management team member, Committee of the QEMS, Li Ching was also the trainer for various internal trainings for the Sales & Marketing Team, the Customers and other staffs, in areas ranging from Customer Services, Project Management, Costing, Products & Processes knowledge to Personal Protective Equipment, besides being the appointed Internal Auditor of the company’s QEMS and FSC certifications.
A holder of an MBA with Merit in Global Business by Coventry University (UK), Li Ching is also a PSMB certified trainer. She customizes and designs the programs that cater the needs of the clients, just to name a few, she has conducted training programme in the area of Customer Services and Customer Experience for retails, Customer Experience (PSMB Penjana), QC Tools for Quality Improvement and 4 Pillars for Efficient and Effective Procurement. Being a passionate learner, Li Ching is a Licensed NLP Coach and Master Practitioner and also embarking on a journey in pursuing the DBA (Doctor of Business Administration). She aspires to inspire others, to grow and progress together.
Mr. Derek Wong is a Senior Trainer and Consultant of KAC Advisory Services PLT. Derek is an Executive Partner of an accounting and SST advisory firm, and has over 25 years experience in accounting and finance. He is an accountant and SST advisor to established MNCs, Oil & Gas-related companies, and manufacturing companies. He started his career at a mid-sized audit firm before moving to a Big Four audit firm. Thereafter, he was with SMEs and a public listed company and held a senior financial position at an established large corporation. He has extensive experience in preparing and reviewing management reports, budgets, forecasts and cash flow management, fundraising activities, IPOs, back door listing and other corporate exercises.
A HRDF-certified trainer, he is sought-after for his trainings on anti-corruption and SST subjects. He has attended numerous anti-corruption and integrity courses, and in year 2021 he has completed the Malaysia Anti-Corruption Academy’s Certified Integrity Officer Private Sector course. He is a member of MIA, and holds the ACCA and AAT qualifications.
His firm’s Digital Transformation journey started when manage to develop an online video learning platform called KLENVI. This platform offers people the learning time at anytime and anywhere which focus on a specific topic. Meantime, his firm has started using a business management platform. This platform is a united workspace which handles the many aspects of daily operations & tasks